Case Study Breakdown

Real Estate Lead Generation

Singapore's #1 HDB Upgrading Specialist

With Our Strategies,

We’ve achieved these results for our beloved client:

$ 0 K
Generated In Revenue
0
ROI
0 X
ROAS
0 +
Properties transacted

WARP's Strategy:

With more than 32,000 real estate agents in Singapore, how exactly do you get your message heard over the rest? Here’s how.

Strategise, Positioning and Offer Creation.

Strategise:

In a red ocean industry such as property where everyone pitching similar products, it’s important to identify a niche audience that you want to sell to, and identify the best way to hook them in.

Positioning:

Once the ideal audience pool has been identified, we scrutinised every detail of the market – identifying their core pains, their core pleasures, their dream scenarios. From our research, we derived the core persuasive elements that will push our target audience over the edge. 

– Social proof
– Ease of use
– Likeability

Offer Creation:

Armed with this knowledge that we now have, we crafted offers that encapsulates the 3 core persuasive elements –

Building an Eligibility Calculator system that more than 200+  HDB owners have used (Social proof),

To identify if they could upgrade into their dream home in 1-2 days. (Ease of use),

And wrapped it up with a full background story of our real estate partner to establish (Likeability and relatability).

With this system that fulfils all 3 core persuasive elements, we were able to generate leads at an average of $9 costs and 10 transactions.

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