Case Study Breakdown
Real Estate Lead Generation
Singapore's #1 HDB Upgrading Specialist
With Our Strategies,
We’ve achieved these results for our beloved client:
WARP's Strategy:
With more than 32,000 real estate agents in Singapore, how exactly do you get your message heard over the rest? Here’s how.
Strategise, Positioning and Offer Creation.
Strategise:
In a red ocean industry such as property where everyone pitching similar products, it’s important to identify a niche audience that you want to sell to, and identify the best way to hook them in.
Positioning:
Once the ideal audience pool has been identified, we scrutinised every detail of the market – identifying their core pains, their core pleasures, their dream scenarios. From our research, we derived the core persuasive elements that will push our target audience over the edge.
– Social proof
– Ease of use
– Likeability
Offer Creation:
Armed with this knowledge that we now have, we crafted offers that encapsulates the 3 core persuasive elements –
Building an Eligibility Calculator system that more than 200+ HDB owners have used (Social proof),
To identify if they could upgrade into their dream home in 1-2 days. (Ease of use),
And wrapped it up with a full background story of our real estate partner to establish (Likeability and relatability).
With this system that fulfils all 3 core persuasive elements, we were able to generate leads at an average of $9 costs and 10 transactions.
