Case Study Breakdown
EduEdge Learning Hub
EduEdge Learning Hub is a fast-growing multi-million education company in Singapore.
Over the past 7 years, EduEdge has impacted more than 2,500 Primary to JC students from 120+ different schools in Singapore achieve their best English / GP grade, get into the school of their choice and secure a better future for themselves.
With Our Strategies,
We’ve achieved these results for our beloved client:
How exactly do you get your message heard in Singapore’s ‘red-ocean’ education market? Here’s how.
Strategise, position and iterate.
We know that the right positioning that “fits into your market” is the fundamental key to success.
This case study explores how to get more than 5x your adspend in a completely red ocean market, and walks you through the process that we took to get there.
Knowing how difficult to penetrate Singapore’s “red-ocean” education industry, we started the project by having really in-depth conversations with EduEdge’s founder –
Deep diving into Singapore’s education sector, so that we can have a full grasp and understanding of the market’s ins-and-outs, pains and pleasures.
With this context, we can now identify the key positioning (market message) that’s going to make people choose them, over all other readily available options.
We painstakingly decided on the tone of language that we’re going to use in the copy, what offers that we’re going to craft, identifying the pain and establishing the dream scenario for the target market.
Armed with this knowledge that we now have, we launched our funnels and slowly worked on iterating them painfully based on the metrics that we’ve been generating from our campaigns (CPMs, CTR(ALL), Click-through rates, etc).