For Tuition, Enrichment, Preschool & Childcare Centres not satisfied with your digital marketing results:
Education businesses turn to us when they’re tired of poor results. In 6-8 weeks, we 3-5x your leads and enrolments.
230,000+ parent leads & $60m+ in revenue created for education clients
There’s a lot of specialised knowledge required across different subjects, ages, educational levels, and programmes that need to be effectively simplified and communicated to parents well in your ads. The market is extremely competitive and it’s getting harder to attract parents’ attention to your centre. Lead costs are rising yearly while closing rates are getting lower.
ROAS: 5.56X
What messages parents respond to at every level is different. From early childhood, to pre-primary, to lower primary, upper primary, and then graduating levels. Each segment of parents have different pain points that have to be communicated for high-converting ad copywriting.
Especially for tuition but relevant for all education businesses, every “season” in the year requires different ad angles to keep results consistent - This means that there have to be ads planned for 1 whole year and rotated quickly according to the season for best results.
There are certain months in the year that are “lull” enrolment periods where conversion and enrolments are historically low every year. Your ads need to be intentionally strategised around these periods - And there are very specific types of ads to run during these periods to maximise ROI strategically for every dollar you’re spending - You will get more ROI doing things this way vs throwing the same amount of ad spend with the same ads every month.
Diagnostics. Free Trials. Holiday Programmes. Parent Workshops. All of these can work, but they don’t all work the same depending on the season and your business. We have the exact cost per lead, show up rates, and closing rates you can expect from different programmes, across all subjects, levels, and periods of the year that we'd love to share with you.
For example - One of the best ways to stand out is to showcase your unique process, methodology and process in your ads. E.g. Math can be about identifying keywords, dealing with tricky problem sums, and having structured approach to solve tricky sums. Science can be about topical understanding, unfamiliar concepts, and how to deal with difficult / unexpected Paper 2 questions Every subject/level or programme has its own unique problem and solution to communicate. But to communicate these effectively in a way that's unique and stand out from the competition, The team writing your ads needs to understand the education market just as well as you do. This is not something that's easy to achieve, but it's something that we've been able to pick up after marketing in this highly-competitive space for almost 9 years.
Some background about us:
We’re one of the pioneers of education centre marketing in SG, and have been running ads for educators since 2015.
(Back then, it was the golden years – With low competition, low cost per leads, and floods of leads. Today, it’s a very different story – Your marketing needs to be one step ahead of everyone else.)
In that time, we’ve spent in between $1m – $2m in education ads, generated over 100,000 leads and over $10mill in revenue for over 80 local education centres ranging across:
Tuition, enrichment, childcare Early Childhood, Pre-Primary, Primary, Secondary, Multi-centre franchises, one-centre tutors Even stuff like robotics or child therapy
Every year, we’re pushing the creativity and quality of our education ads to give our clients an edge above the competition…
Which has led to results like these:
[An English Tuition Centre] – $904,500 In Revenue Generated From 3,000 Leads From $98,800 Ad Spend.
[A Children’s Therapy Centre] – $185,520 In Revenue Generated From 280 Leads From $16,000 Ad Spend.
[A Math Tuition Centre] – $540,480 In Revenue Generated From 1,256 Leads From $33,129 Ad Spend.
[A Science Tuition Centre] – $264,340 in Revenue Generated From 550 Leads From $41,000 Ad Spend
– Amongst many others.
So we can confidently say that we know the Singaporean private education space better than most, especially when it comes to cold parent/student acquisition via online ads.
making them flock to you while leaving your competition in the dust.
as the best choice for your customers, builds trust in your brand, and can shift the trajectory of your business 180 degrees with breakthrough messaging.
that makes your audience stop in their tracks, catch their attention, and leads to even more results.
that we’ve developed after being in this game for so long.
Our strategies work in this highly-competitive market, where being able to generate results means out-marketing everyone else at a much higher level.
- So you never have to “tell us what to do”. We come to you with “what’s best to do.”
So all you need to do is let us do the work, get updates on great results, and focus on other parts of your business.
So you won’t deal with rising costs, non-performing ads, or worry that your “marketing team is just leaving your ads to fatigue”
Which means that we do unlimited work, until we generate the results you need. Non-stop copywriting. Non-stop ads. Non-stop management to create the next breakthrough.
We know how much trust you’re putting in us by leaving your business in our hands.
You’ll never have to chase us for insights and info. We have a strict 48-hour response rule - to any of your messages or requests.
So we’ll go the extra mile to give you the best agency experience you’ve ever had.
We overdeliver in all areas: Quality, results, communication - Which is why clients give us 5-star reviews.
Your education businesses is already generating at least $300k+ and above in annual revenue.
You're comfortable with spending at least $3000 a month on your ads to acquire students.
You've ran marketing before, and have a solid sales and follow-up team to convert lead to sales.
You're looking to work with the right marketing partner long term to achieve breakthrough growth.
Book a no-obligation call to speak with us – We’ll give you our best strategies and insights, nothing held back.
Click the button above to leave us your details, and we’ll be in touch shortly via WhatsApp to find out more about about your current challenges and how we can help.
we’ll find out more about your business and what your challenges have been in your online marketing efforts.
we’ll talk about your lead generation and growth goals in the mid to long-term, as well as what your urgent and most immediate needs are in the short term.
(We always focus on the result and work backwards from there.
E.g. 10 new closes a week. We’ll break down real numbers for you and let you know if it's achievable, and how much budget you’d need to meet your goal.)
tapping on our experience scaling over 100 education businesses to date, we’ll help spot the gaps in your current campaigns and show you what you can do immediately to fix these issues.
(Clients have shared with us that in 60 minutes with us, they were able to gain more clarity in their campaigns than they’ve ever had before.)
we'll help you identify your ideal positioning and messaging for your audience, which will have them flocking to you to find out about your services.
(We’ll even pass you actionable ideas on the spot for your current campaigns. We’re able to do this from our experience crafting winning campaigns day in, day out.)
Dear Educators, I’ve been in the marketing game since 2015, generated tens of thousands of leads, and over $15m in combined sales together with my team…
Simply because we’re hardcore marketing nerds – We’re obsessive about Copywriting, Ads, and Digital Marketing done well to create breakthrough sales and revenue growth for businesses.
In this time, we’ve picked up expert copywriting and digital marketing skills from creating breakthroughs daily in this highly-competitive, red ocean niche.
It takes time, hard work, and experience to pick up the strategies and skills to market at a higher level, and to truly claim to be an “expert”.
We pay our dues by pushing the boundaries of what’s possible for clients every day –
But to us marketing nerds, we love it, and we love giving our clients the highest standards of digital marketing you’ll find. 